Most marketing agencies that do agile blend a few agile practices with the checks and control of waterfall.
We run a pure agile which helps us deliver in short iterations at a lower cost. This is at the expense of getting things exactly as you want them and cost certainty.
We follow your branding guidelines. We maintain your brand voice. We hunt down rogue pixels and quash spelling errors.
We don’t include multiple rounds of revisions because the goal is to test insights as quickly and efficiently as possible. Perfection is expensive when compared to the opportunity cost of looking for the next big insight. We want you to get the best value from our services.
We’ll interview 10 people who have converted on a page that you want to improve and recommend improvements for testing, changes to make to the content, and additional resources to create based on the interviews.
We use structured interviews to get insights focused on a specific conversion point in your funnels.
This narrow focus lets us quickly get deep insight into the needs of people interacting at a specific point in your marketing and improve that point without putting in the time and expense of understanding the broader context.
The basic structure of our interviews is related closely to our own flavor of agile which is based on our understanding of how interactions relate in a complex sale.
The main focus is on the needs of the people in your funnel and the context in which those needs occur. This focus is powerful because it aligns your marketing with the expectations of the market.
We’re happy to answer any questions you might have about agile funnel optimization and how it will fit with your current marketing efforts.