Aug 19 2019
The more I work with data the more I appreciate how valuable quality data is and how hard it can be for an organization to maintain quality. Data multiplies as we add new business technologies. Much of the data produced by technologies is of good quality...
Keep Reading Improve Your Data Quality With Human-Centered Process Design
Mar 1 2018
Data is important to modern marketing.
When young marketing professionals ask what they should learn to get ahead, you are almost certain to hear data literacy as core skill for advancement.
The Chief Martech 2017 Marketing Technology Landscape has...
Keep Reading Are you data driven? Or just numbers driven?
Apr 6 2017
Each little interaction in B-to-B marketing is a promise that the company makes to the prospective buyer. Every promise that is fulfilled builds trust with an individual and across an organization.
The role of marketing in B-to-B is to build incremental...
Keep Reading The Role of Testing in B-to-B Marketing
Mar 15 2016
Self-driving cars promise to re-imagine the relationship between cities, people and transportation while Uber takes fat chunks out of the taxi industry.
Newspapers struggle with relevance—the value of ad space having plummeted as the expense of publishing...
Keep Reading Constellation Approach to Business Technology
Nov 15 2015
HTML emails are prettier than plain text. They require more expertise to produce than is seen in the average email user. As a result, business owners and managers are attracted to highly-designed HTML emails.
But this barrier to entry often means...
Keep Reading When to Use HTML and Plain Text Emails
Nov 1 2015
Offering an incentive for reviews puts you under truth in advertising laws in most countries but asking for reviews without any incentive is usually safe. If you are unsure about your country, it is best to consult a lawyer.
But there’s another layer...
Keep Reading Asking for Reviews: Is it Against the TOS