Experience Optimization

Optimize for the array of motivations that cause your audiences to interact

abstracted data visualization

Uncover what causes people to interact:

  • Alignment: What are your priorities? Where are the biggest opportunities?
  • Insights: What do the people interacting with you actually want?
  • Strategy: How can we measure the impact of creating satisfying experiences against business goals?
  • Prototype and Measure: Implement and measure the impact of the new experience.
  • Feedback: Analyze the impact of the new experience against leading baseline data and lagging business outcomes.

Benefits

Dig Beyond Surface-Layer Data

Start making knowledge of your buyers, customers, and audiences a strategic advantage

Understand Hidden Dynamics

Learn how friction between people, co-workers, processes, and corporate changes trigger interactions

Better Architect Experiences

Understand how discrete interactions fit into the diverse buying processes of your customers



Damon Gudaitis Dov Weinstock, CTO
The ObG Project
Damon set up Google Analytics so that it is flexible. We can come back to him for specific requests that are important to us without needing a Google Analytics expert on the team.

Start your journey to advanced analytics

Our set-up service includes:

  • Connecting key HubSpot data to Google Analytics
  • Connecting revenue data to Google Analytics
  • Connecting sales activity data to Google Analytics
  • Sharing ID's between systems for advanced analysis
  • Standard integrated data dashboards in Google Data Studio
  • Free round of data analysis or experience optimization

From $3800 for setup

Complete your view of the buyer journey

Ready to get started? Great.
Not sure and want to know more? No problem.

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